Sustainablility is defined as resource that meets present needs without compromising those of future generations. At Bootyland we view sustainability as a process that we have encouraged and will continue to year after year. We begin with a focus on labor and how items are produced and then look at content, design, and re-useability. With all we hold the idea that "the richness of life comes from expression strengthened by the creative process and experience."

We have been a mama run business since 1996. A beacon for creative hip fashion for families, we were the first shop in Seattle to carry organic and hemp baby clothing. We have now extended our selection to toddler, kids, and adult sizes. Bootyland holds a place in the community with a dedication to providing a safe space for families of all varieties, lifestyles, and backgrounds. Our products have all been created sustainably by sweatshop-free manufacturing companies or local artists. We hold to our standards by providing organic, hemp, and PVC-free materials, locally made and reconstructed items, and vintage clothing all with an urban appeal. Bootyland is a center for hip kids and modern parents. We promote and educate about baby wearing, cloth diapering, EC, the idea of quality over quantity. Being a shop in such an urban and progressive neighborhood also means being a reflection and meeting place for the like minded. And always, we are Breastfeeding Friendly! less